Borderlands Trail and Ultra Running Podcast What trail running is becoming Culture, competition, and industry Podcast ↓ . Presented by
B O R D E R L A N D S is a verified business account based in United States. The account has built 33K followers on Instagram. B O R D E R L A N D S has shared 1,415 posts to date, currently around 2 posts a week. Posts average 177 likes and 9 comments, an engagement rate of 0.57%.
As a business account, Runborderlands reaches 33K followers on Instagram across 1,415 published posts.
Across recent posts, Runborderlands picks up 177 likes and 9 comments on average, one interaction per 177 followers.
The comment-to-like ratio works out to one comment per 20 likes, pointing to an unusually discussion-heavy audience.
Lately Runborderlands has been publishing about 2 posts per week.
The account follows just 11 others against 33K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$120–$210
Based on 33K followers and a 0.57% engagement rate, a single sponsored post by Runborderlands is worth an estimated $120–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Runborderlands | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 1.45% |
| Average likes | 177 | 339 |
| Average comments | 9 | 18 |
| Posts per week | 2.26 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Runborderlands | Cohort median |
|---|---|---|
| Engagement rate | 0.57% | 0.9% |
| Average likes | 177 | 193 |
| Average comments | 9 | 10 |
| Posts per week | 2.26 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
B O R D E R L A N D S is a verified Instagram brand based in United States on Instagram, with 33K followers.
B O R D E R L A N D S posts on Instagram as @runborderlands.
B O R D E R L A N D S has 32,968 followers on Instagram (33K) as of Jul 16, 2026.
B O R D E R L A N D S's engagement rate is 0.57%, calculated from average likes and comments per post relative to followers.
Posts by B O R D E R L A N D S average 177 likes and 9 comments.
B O R D E R L A N D S posts about 2 times per week on average.
B O R D E R L A N D S is registered as a business account on Instagram and is verified.
B O R D E R L A N D S's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,415
Avg Comments
9
Engagement
0.02%
Yes. B O R D E R L A N D S carries the blue verified badge on Instagram.
A sponsored post from B O R D E R L A N D S is estimated at $120 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
