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23.1K
Following
6
Total Posts
Engagement Rate
4.38%
Avg Likes
984
Avg Comments
THE PROGRAM runs a Community brand account with 23.1K followers on Instagram. THE PROGRAM has shared 22 posts to date, currently less than one post a week. Engagement runs at 4.38%, or about 984 likes and 28 comments per post.
The Community account Run has posted 22 times on Instagram and drawn 23.1K followers.
Run's average post pulls 984 likes and 28 comments, roughly one interaction per 23 followers.
Roughly one in 35 likes comes with a comment, a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 6 others against 23.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$320–$600
Based on 23.1K followers and a 4.38% engagement rate, a single sponsored post by Run is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Run | Cohort median |
|---|---|---|
| Engagement rate | 4.38% | 1.45% |
| Average likes | 984 | 339 |
| Average comments | 28 | 18 |
| Posts per week | 0.24 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
THE PROGRAM is a community brand on Instagram, with 23.1K followers.
THE PROGRAM posts on Instagram as @run.
THE PROGRAM has 23,118 followers on Instagram (23.1K) as of Jul 11, 2026.
THE PROGRAM's engagement rate is 4.38%, calculated from average likes and comments per post relative to followers.
Posts by THE PROGRAM average 984 likes and 28 comments.
THE PROGRAM posts less than once a week on average.
THE PROGRAM is registered as a business account on Instagram.
THE PROGRAM is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 22 posts.
A sponsored post from THE PROGRAM is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
22
28
Posts / Week
0.24
Growth Score
87.6 / 100
Follower Ratio
3853.0×
Engagement
0.08%
