Cutting edge aerodynamic apparel Unofficially worn by men’s and women’s Tour De France Champions . . . . . London Drop Ride May 7th
Followers
41.9K
Following
638
Total Posts
Engagement Rate
0.8%
Avg Likes
333
Avg Comments
Rule 28 is a verified Clothing (Brand) brand based in France, with 41.9K followers on Instagram. The account has published 662 posts, currently less than one post a week. Typical posts draw 333 likes and 4 comments, putting engagement at 0.8%.
On Instagram, Rule28 runs a Clothing (Brand) account that has published 662 posts and gathered 41.9K followers.
A post from Rule28 usually lands 333 likes and 4 comments, near one interaction for every 124 followers.
For roughly every 77 likes there is one comment, an audience that mostly engages through likes.
Rule28 currently publishes less than one post per week.
Estimated sponsored-post value
$150–$270
Based on 41.9K followers and a 0.8% engagement rate, a single sponsored post by Rule28 is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Rule28 | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.45% |
| Average likes | 333 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 0.84 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rule28 | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.5% |
| Average likes | 333 | 347 |
| Average comments | 4 | 16 |
| Posts per week | 0.84 | 0.82 |
Median values from 1,812 accounts in France with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 27, 2026
Rule 28 is a verified clothing (brand) brand based in France on Instagram, with 41.9K followers.
Rule 28 posts on Instagram as @rule28.
Rule 28 has 41,932 followers on Instagram (41.9K) as of Apr 27, 2026.
Rule 28's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers.
Posts by Rule 28 average 333 likes and 4 comments.
Rule 28 posts less than once a week on average.
Rule 28 is registered as a business account on Instagram and is verified.
Rule 28 is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 662 posts.
Rule 28's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rule 28 carries the blue verified badge on Instagram.
662
4
Posts / Week
0.84
Growth Score
16 / 100
Follower Ratio
65.7×
Engagement
0.16%
A sponsored post from Rule 28 is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
