Beautifully curated rug collections available through leading retailers and interior designers. Australian owned. Trade enquiries to @unitexrugs
Outreach This Creator For FreeRug Culture is a Home & DIY brand based in United States. The account has built 42.9K followers on Instagram. The account has published 1,636 posts, currently around 5 posts a week. Engagement runs at 0.1%, or about 35 likes and 9 comments per post.
The Home & DIY account Rug_culture has posted 1,636 times on Instagram and drawn 42.9K followers.
Rug_culture's 0.1% engagement rate is in the bottom quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about 5 posts per week.
Estimated sponsored-post value
$150–$280
Based on 42.9K followers and a 0.1% engagement rate, a single sponsored post by Rug_culture is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Rug_culture | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.75% |
| Average likes | 35 | 200 |
| Average comments | 9 | 9 |
| Posts per week | 4.74 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rug_culture | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.55% |
| Average likes | 35 | 132 |
| Average comments | 9 | 7 |
| Posts per week | 4.74 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 12, 2026
Rug Culture is a home & diy brand based in United States on Instagram, with 42.9K followers.
Rug Culture posts on Instagram as @rug_culture.
Rug Culture has 42,896 followers on Instagram (42.9K) as of Sep 12, 2026.
Rug Culture's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Rug Culture average 35 likes and 9 comments.
Rug Culture posts about 5 times per week on average.
Rug Culture is registered as a business account on Instagram.
Rug Culture is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,636 posts.
Total Posts
1,636
Avg Comments
9
120.6K
Engagement
0.43%
Rug Culture's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Rug Culture is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
