Beautifully curated rug collections available through leading retailers and interior designers. Australian owned. Trade enquiries to @unitexrugs
Outreach This Creator For FreeRug Culture is a Home & DIY brand based in United States. The account has built 42.9K followers on Instagram. The account has published 1,636 posts, currently around 5 posts a week. Engagement runs at 0.1%, or about 35 likes and 9 comments per post.
The Home & DIY account Rug_culture has posted 1,636 times on Instagram and drawn 42.9K followers.
Rug_culture's 0.1% engagement rate is in the bottom quarter (median: 0.75%) among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about 5 posts per week.
Estimated sponsored-post value
$150–$280
Based on 42.9K followers and a 0.1% engagement rate, a single sponsored post by Rug_culture is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Rug_culture | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.75% |
| Average likes | 35 | 200 |
| Average comments | 9 | 9 |
| Posts per week | 4.74 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rug_culture | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.55% |
| Average likes | 35 | 132 |
| Average comments | 9 | 7 |
| Posts per week | 4.74 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Rug Culture is a home & diy brand based in United States on Instagram, with 42.9K followers.
Rug Culture posts on Instagram as @rug_culture.
Rug Culture has 42,896 followers on Instagram (42.9K) as of Sep 12, 2026.
Rug Culture's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Rug Culture average 35 likes and 9 comments.
Rug Culture posts about 5 times per week on average.
Rug Culture is registered as a business account on Instagram.
Rug Culture is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,636 posts.
Rug Culture's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
9
Engagement
0.39%
A sponsored post from Rug Culture is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
