For over 30 years Royal Purple has manufactured high performance lubricants for automotive, commercial, and industrial applications.
Outreach This Creator For FreeFollowers
56.7K
Following
514
Total Posts
Engagement Rate
0.48%
Avg Likes
267
Avg Comments
Royal Purple is an Automotive brand based in United States, with 56.7K followers on Instagram. To date Royal Purple has posted 4,169 times, currently less than one post a week. Typical posts draw 267 likes and 5 comments, putting engagement at 0.48%.
On Instagram, Royal_purple runs an Automotive account that has published 4,169 posts and gathered 56.7K followers.
Royal_purple has an engagement rate of 0.48%, which is below the median of 1.3% for Automotive accounts with 10K–100K followers, based on 3,742 accounts in the InstME index.
For roughly every 55 likes there is one comment, a healthy amount of conversation.
Royal_purple's recent cadence works out to less than one post per week.
Royal_purple follows only 514 accounts while being followed by 56.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$200–$370
Based on 56.7K followers and a 0.48% engagement rate, a single sponsored post by Royal_purple is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Royal_purple | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 1.3% |
| Average likes | 267 | 330 |
| Average comments | 5 | 12 |
| Posts per week | 0.24 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Royal_purple | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 1.01% |
| Average likes | 267 | 256 |
| Average comments | 5 | 10 |
| Posts per week | 0.24 | 0.71 |
Median values from 856 Automotive accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 5, 2026
Royal Purple is a automotive brand based in United States on Instagram, with 56.7K followers.
Royal Purple posts on Instagram as @royal_purple.
Royal Purple has 56,690 followers on Instagram (56.7K) as of Sep 5, 2026.
Royal Purple's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Royal Purple average 267 likes and 5 comments.
Royal Purple posts less than once a week on average.
Royal Purple is registered as a business account on Instagram.
Royal Purple is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 4,169 posts.
Royal Purple's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,169
5
Posts / Week
0.24
Growth Score
9.6 / 100
Last Post
Today
Engagement
0.07%
A sponsored post from Royal Purple is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
