📺 We love TV just as much as you do 💜 Follow for Roku tips, product news, & more 🧢 Roku Merch Shop 👇
Followers
206.8K
Following
354
Total Posts
Engagement Rate
0.1%
Avg Likes
204
Avg Comments
Reaching 206.8K followers on Instagram, Roku is a verified business account. Roku has shared 2,165 posts to date, currently around 7 posts a week. Posts average 204 likes and 12 comments, an engagement rate of 0.1%.
Rokuplayer shows up in the InstME index as a business account, 206.8K followers, 2,165 posts.
Posts by Rokuplayer tend to gather 204 likes and 12 comments, about one interaction per 958 followers.
Followers leave about one comment for every 17 likes, an unusually discussion-heavy audience.
Rokuplayer currently publishes about 7 posts per week.
Rokuplayer follows only 354 accounts while being followed by 206.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$720–$1,300
Based on 206.8K followers and a 0.1% engagement rate, a single sponsored post by Rokuplayer is worth an estimated $720–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Rokuplayer | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 204 | 2,985 |
| Average comments | 12 | 73 |
| Posts per week | 6.51 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 27, 2026
Roku is a verified Instagram brand on Instagram, with 206.8K followers.
Roku posts on Instagram as @rokuplayer.
Roku has 206,840 followers on Instagram (206.8K) as of Apr 27, 2026.
Roku's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Roku average 204 likes and 12 comments.
Roku posts about 7 times per week on average.
Roku is registered as a business account on Instagram and is verified.
Yes. Roku carries the blue verified badge on Instagram.
A sponsored post from Roku is estimated at $720 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,165
12
Posts / Week
6.51
Growth Score
2 / 100
Follower Ratio
584.3×
Engagement
0.06%