The world's leading collector car auction house. Fueled by passion for all things automotive. 🛠
Followers
560.2K
Following
943
Total Posts
Engagement Rate
0.25%
Avg Likes
1,361
Avg Comments
RM Sotheby's is a verified Automotive brand, with 560.2K followers on Instagram. The account has published 7,710 posts, currently around 2 posts a week. Engagement runs at 0.25%, or about 1,361 likes and 13 comments per post.
With 560.2K followers across 7,710 posts, Rmsothebys is one of the Automotive accounts tracked in the InstME index.
Against 1,181 Automotive accounts with 100K–1M followers in the InstME index, Rmsothebys's 0.25% engagement rate lands in the bottom quarter (median: 1.12%).
The audience comments once per 108 likes on average, an audience that mostly engages through likes.
Video posts from Rmsothebys average 27.7K views.
Over recent weeks, Rmsothebys has published about 2 posts per week.
Rmsothebys keeps its following list short (943) relative to 560.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,000–$3,600
Based on 560.2K followers and a 0.25% engagement rate, a single sponsored post by Rmsothebys is worth an estimated $2,000–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Rmsothebys | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.12% |
| Average likes | 1,361 | 2,576 |
| Average comments | 13 | 48 |
| Posts per week | 2.45 | 1.12 |
Median values from 1,181 Automotive accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
RM Sotheby's is a verified automotive brand on Instagram, with 560.2K followers.
RM Sotheby's posts on Instagram as @rmsothebys.
RM Sotheby's has 560,187 followers on Instagram (560.2K) as of Jul 9, 2026.
RM Sotheby's's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.12%) for Automotive accounts with 100K–1M followers in the InstME index.
Posts by RM Sotheby's average 1,361 likes and 13 comments.
RM Sotheby's posts about 2 times per week on average.
RM Sotheby's is registered as a business account on Instagram and is verified.
RM Sotheby's is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 7,710 posts.
Yes. RM Sotheby's carries the blue verified badge on Instagram.
7,710
13
Avg Views
27,652
Posts / Week
2.45
Growth Score
5 / 100
Engagement
0.43%
A sponsored post from RM Sotheby's is estimated at $2,000 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
