The Rijksmuseum in Amsterdam, a must-visit for art lovers, showcasing over 8,000 works of art, including masterpieces by Rembrandt & Vermeer. ❤️
Followers
1.1M
Following
819
Total Posts
Engagement Rate
0.4%
Avg Likes
4,373
Avg Comments
Rijksmuseum is a verified Art brand based in Netherlands. The account has built 1.1M followers on Instagram. To date Rijksmuseum has posted 3,844 times, currently around 8 posts a week. Engagement runs at 0.4%, or about 4,373 likes and 139 comments per post.
Rijksmuseum is an Art account whose 3,844 posts have grown a following of 1.1M on Instagram.
Compared with 1,408 other Art accounts with over 1M followers in the InstME index, Rijksmuseum's 0.4% engagement rate is in the bottom quarter (median: 1.24%).
One comment lands for every 31 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about 8 posts per week, more than one per day.
With 1.1M followers but only 819 accounts followed back, Rijksmuseum shows the ratio of a well-established account.
Estimated sponsored-post value
$4,000–$7,300
Based on 1.1M followers and a 0.4% engagement rate, a single sponsored post by Rijksmuseum is worth an estimated $4,000–$7,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators in Netherlands, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
| Metric | Rijksmuseum | Cohort median |
|---|---|---|
| Engagement rate | 0.4% | 1.24% |
| Average likes | 4,373 | 32,853 |
| Average comments | 139 | 464 |
| Posts per week | 7.64 | 0.95 |
Median values from 1,408 Art accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Rijksmuseum is a verified art brand based in Netherlands on Instagram, with 1.1M followers.
Rijksmuseum has 1,128,730 followers on Instagram (1.1M) as of Jul 11, 2026.
Rijksmuseum's engagement rate is 0.4%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.24%) for Art accounts with over 1M followers in the InstME index.
Posts by Rijksmuseum average 4,373 likes and 139 comments.
Rijksmuseum posts about 8 times per week on average.
Rijksmuseum is registered as a business account on Instagram and is verified.
Rijksmuseum is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 3,844 posts.
Rijksmuseum's profile places the account in Netherlands. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Rijksmuseum carries the blue verified badge on Instagram.
3,844
139
Posts / Week
7.64
Growth Score
8 / 100
Follower Ratio
1378.2×
Engagement
0.43%
A sponsored post from Rijksmuseum is estimated at $4,000 to $7,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
