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Outreach This Creator For FreeReaching 20.9K followers on Instagram, Richmond American Homes is a business account. The account has published 1,943 posts, currently less than one post a week. Posts average 13 likes and 4 comments, an engagement rate of 0.08%.
Tracked in the InstME index, Richmondamerican is a business account with 20.9K followers and a back catalogue of 1,943 posts.
For accounts with 10K–100K followers, Richmondamerican's 0.08% engagement rate reads as in the bottom 9% in the InstME index.
Richmondamerican's recent cadence works out to less than one post per week.
InstME's checks rate Richmondamerican's audience 58/100, flagging roughly 35% as low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$73–$140
Based on 20.9K followers and a 0.08% engagement rate, a single sponsored post by Richmondamerican is worth an estimated $73–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Richmondamerican | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.45% |
| Average likes | 13 | 339 |
| Average comments | 4 | 18 |
| Posts per week | 0.18 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Richmond American Homes is a Instagram brand on Instagram, with 20.9K followers.
Richmond American Homes posts on Instagram as @richmondamerican.
Richmond American Homes has 20,934 followers on Instagram (20.9K) as of Jul 16, 2026.
Richmond American Homes's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Richmond American Homes average 13 likes and 4 comments.
Richmond American Homes posts less than once a week on average.
InstME's audience-quality analysis estimates about 35% of Richmond American Homes's followers are low-quality or inactive, giving an audience-quality score of 58/100.
Richmond American Homes is registered as a business account on Instagram.
Total Posts
1,943
Avg Comments
4
Engagement
1.37%
A sponsored post from Richmond American Homes is estimated at $73 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
