RM

On Instagram, Rey_mbayang runs a creator account that has published 800 posts and gathered 5.4M followers.

Posts by Rey_mbayang tend to gather 107,129 likes and 624 comments, about one interaction per 50 followers.

At one comment per 172 likes, the ratio points to an audience that mostly engages through likes.

In recent weeks Rey_mbayang has kept to less than one post per week.

Rey_mbayang follows only 1,550 accounts while being followed by 5.4M, the lopsided ratio of an established creator or brand.