DESIGN.PLAN.BUILD Custom home builder & large project renovator.
Followers
4.4K
Following
996
Total Posts
Engagement Rate
7.57%
Avg Likes
323
Avg Comments
On Instagram, Reef Construction is a verified Home & DIY brand based in United States with an audience of 4.4K. The account has published 125 posts, currently less than one post a week. Posts average 323 likes and 12 comments, an engagement rate of 7.57%.
Tracked in the InstME index, Reefdesignbuild is a Home & DIY account with 4.4K followers and a back catalogue of 125 posts.
Reefdesignbuild records a 7.57% engagement rate, above the median of 3.67% for the 680 Home & DIY accounts with 1K–10K followers tracked in the InstME index.
The audience comments once per 28 likes on average, a healthy amount of conversation.
In recent weeks Reefdesignbuild has kept to less than one post per week.
Estimated sponsored-post value
$62–$110
Based on 4.4K followers and a 7.57% engagement rate, a single sponsored post by Reefdesignbuild is worth an estimated $62–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Reefdesignbuild | Cohort median |
|---|---|---|
| Engagement rate | 7.57% | 3.67% |
| Average likes | 323 | 96 |
| Average comments | 12 | 7 |
| Posts per week | 0.09 | 0.4 |
Median values from 680 Home & DIY accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Reefdesignbuild | Cohort median |
|---|---|---|
| Engagement rate | 7.57% | 1.87% |
| Average likes | 323 | 78 |
| Average comments | 12 | 5 |
| Posts per week | 0.09 | 0.64 |
Median values from 111 Home & DIY accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 24, 2026
Reef Construction is a verified home & diy brand based in United States on Instagram, with 4.4K followers.
Reef Construction posts on Instagram as @reefdesignbuild.
Reef Construction has 4,416 followers on Instagram (4.4K) as of Aug 24, 2026.
Reef Construction's engagement rate is 7.57%, calculated from average likes and comments per post relative to followers. That is above the median of 3.67% for Home & DIY accounts with 1K–10K followers in the InstME index.
Posts by Reef Construction average 323 likes and 12 comments.
Reef Construction posts less than once a week on average.
Reef Construction is registered as a business account on Instagram and is verified.
Reef Construction is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 125 posts.
Reef Construction's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
125
12
Posts / Week
0.09
Growth Score
100 / 100
Last Post
10 days ago
Engagement
0.9%
Yes. Reef Construction carries the blue verified badge on Instagram.
A sponsored post from Reef Construction is estimated at $62 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
