regularly: Giving Aussies wiiings 🇦🇺 currently: got our dancing shoes on 🪩
Followers
699.7K
Following
879
Total Posts
Engagement Rate
0.85%
Avg Likes
5,844
Avg Comments
Reaching 699.7K followers on Instagram, Red Bull Australia is a verified Media/news company brand based in Australia. Red Bull Australia has shared 5,137 posts to date, currently around 2 posts a week. Engagement runs at 0.85%, or about 5,844 likes and 103 comments per post.
With 699.7K followers across 5,137 posts, Redbullau is one of the Media/news company accounts tracked in the InstME index.
Typical engagement for Redbullau runs to 5,844 likes and 103 comments a post, one interaction per 118 followers.
The audience comments once per 57 likes on average, a healthy amount of conversation.
Redbullau keeps a posting cadence of about one post per week.
Redbullau keeps its following list short (879) relative to 699.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,400–$4,500
Based on 699.7K followers and a 0.85% engagement rate, a single sponsored post by Redbullau is worth an estimated $2,400–$4,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Redbullau | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 1.25% |
| Average likes | 5,844 | 2,985 |
| Average comments | 103 | 73 |
| Posts per week | 1.69 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Redbullau | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 0.7% |
| Average likes | 5,844 | 1,539 |
| Average comments | 103 | 38 |
| Posts per week | 1.69 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Red Bull Australia is a verified media/news company brand based in Australia on Instagram, with 699.7K followers.
Red Bull Australia posts on Instagram as @redbullau.
Red Bull Australia has 699,701 followers on Instagram (699.7K) as of Jul 9, 2026.
Red Bull Australia's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers.
Posts by Red Bull Australia average 5,844 likes and 103 comments.
Red Bull Australia posts about 2 times per week on average.
Red Bull Australia is registered as a business account on Instagram and is verified.
Red Bull Australia is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 5,137 posts.
Red Bull Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
5,137
103
Posts / Week
1.69
Growth Score
17 / 100
Follower Ratio
796.0×
0.18%
Yes. Red Bull Australia carries the blue verified badge on Instagram.
A sponsored post from Red Bull Australia is estimated at $2,400 to $4,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
