RIF, as the nation’s leading children’s literacy nonprofit, is committed to creating a nation of lifelong readers by inspiring the joy of reading.📚
Outreach This Creator For FreeReading Is Fundamental is a Charity Organization brand on Instagram based in United States, tracked in the InstME index with 16.7K followers. The account has published 3,145 posts, currently less than one post a week. Engagement runs at 0.16%, or about 25 likes and 1 comments per post.
As a Charity Organization account, Readingisfundamental reaches 16.7K followers on Instagram across 3,145 published posts.
Readingisfundamental posts in the bottom 9% for its size: a 0.16% engagement rate against accounts with 10K–100K followers in the InstME index.
One comment lands for every 20 likes, which reads as a healthy amount of conversation.
Readingisfundamental maintains a rhythm of less than one post per week.
Audience-quality analysis puts Readingisfundamental at 70/100; roughly 25% of followers look low-quality or inactive, a solid result.
Estimated sponsored-post value
$58–$110
Based on 16.7K followers and a 0.16% engagement rate, a single sponsored post by Readingisfundamental is worth an estimated $58–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~25% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Charity Organization
| Metric | Readingisfundamental | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.45% |
| Average likes | 25 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 0.36 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Readingisfundamental | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.9% |
| Average likes | 25 | 193 |
| Average comments | 1 | 10 |
| Posts per week | 0.36 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Reading Is Fundamental is a charity organization brand based in United States on Instagram, with 16.7K followers.
Reading Is Fundamental posts on Instagram as @readingisfundamental.
Reading Is Fundamental has 16,652 followers on Instagram (16.7K) as of Jul 16, 2026.
Reading Is Fundamental's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by Reading Is Fundamental average 25 likes and 1 comments.
Reading Is Fundamental posts less than once a week on average.
InstME's audience-quality analysis estimates about 25% of Reading Is Fundamental's followers are low-quality or inactive, giving an audience-quality score of 70/100.
Reading Is Fundamental is registered as a business account on Instagram.
Total Posts
3,145
Avg Comments
1
155.1K
Engagement
0.34%
Reading Is Fundamental is categorized as a charity organization account in the InstME index, based on the profile's bio and Instagram category across 3,145 posts.
Reading Is Fundamental's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Reading Is Fundamental is estimated at $58 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
