LIKE A WAVE ENJOY THE JOURNEY Founded by @emmaraymckee + @betsyrayy
Outreach This Creator For FreeFollowers
59.9K
Following
2
Total Posts
Engagement Rate
13.66%
Avg Likes
4,912
Avg Comments
Reaching 59.9K followers on Instagram, Ray is a Clothing (Brand) brand. The account has published 256 posts, currently around 4 posts a week. Posts average 4,912 likes and 3,269 comments, an engagement rate of 13.66%.
Raythebrand operates a Clothing (Brand) account on Instagram, pairing 59.9K followers with 256 posts.
For accounts with 10K–100K followers, Raythebrand's 13.66% engagement rate reads as in the top 13% in the InstME index.
At one comment per 2 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Raythebrand has published about 4 posts per week.
InstME estimates 5% of Raythebrand's followers are low-quality or inactive, for an audience-quality score of 94/100, a strong signal of genuine reach.
Raythebrand keeps its following list short (2) relative to 59.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$840–$1,600
Based on 59.9K followers and a 13.66% engagement rate, a single sponsored post by Raythebrand is worth an estimated $840–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Clothing (Brand)
| Metric | Raythebrand | Cohort median |
|---|---|---|
| Engagement rate | 13.66% | 1.45% |
| Average likes | 4,912 | 339 |
| Average comments | 3,269 | 18 |
| Posts per week | 3.84 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Ray is a clothing (brand) brand on Instagram, with 59.9K followers.
Ray posts on Instagram as @raythebrand.
Ray has 59,871 followers on Instagram (59.9K) as of Jul 16, 2026.
Ray's engagement rate is 13.66%, calculated from average likes and comments per post relative to followers.
Posts by Ray average 4,912 likes and 3,269 comments.
Ray posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of Ray's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Ray is registered as a business account on Instagram.
Ray is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 256 posts.
A sponsored post from Ray is estimated at $840 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
256
3,269
Posts / Week
3.84
Growth Score
100 / 100
ER Rank
Top 13%
Engagement
0.16%
