Genuine Since 1937
Outreach This Creator For FreeFollowers
6M
Following
6
Total Posts
Engagement Rate
0.29%
Avg Likes
17,233
Avg Comments
Ray-Ban runs a verified business account account with 6M followers on Instagram. The account has published 218 posts, currently around 4 posts a week. Typical posts draw 17,233 likes and 126 comments, putting engagement at 0.29%.
Rayban has built an audience of 6M followers on Instagram over 218 posts as a business account.
On average, Rayban's posts earn 17,233 likes and 126 comments, about one interaction per 344 followers.
The comment-to-like ratio works out to one comment per 137 likes, pointing to an audience that mostly engages through likes.
Posting frequency for Rayban sits at about 4 posts per week.
The account follows just 6 others against 6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$21,000–$39,000
Based on 6M followers and a 0.29% engagement rate, a single sponsored post by Rayban is worth an estimated $21,000–$39,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Rayban | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.02% |
| Average likes | 17,233 | 25,711 |
| Average comments | 126 | 376 |
| Posts per week | 3.86 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Ray-Ban is a verified Instagram brand on Instagram, with 6M followers.
Ray-Ban posts on Instagram as @rayban.
Ray-Ban has 5,962,975 followers on Instagram (6M) as of Jul 15, 2026.
Ray-Ban's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers.
Posts by Ray-Ban average 17,233 likes and 126 comments.
Ray-Ban posts about 4 times per week on average.
Ray-Ban is registered as a business account on Instagram and is verified.
Yes. Ray-Ban carries the blue verified badge on Instagram.
A sponsored post from Ray-Ban is estimated at $21,000 to $39,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
218
126
Posts / Week
3.86
Growth Score
5.8 / 100
Follower Ratio
993829.2×
Engagement
0.11%
