coffee, matcha + small batch bakes with a South East Asian heart. Preorder link below 🌶️😉
Outreach This Creator For FreeReaching 22.1K followers on Instagram, Raya is a Bakery brand based in Australia. The account has published 436 posts, currently around 1 post a week. Posts average 186 likes and 7 comments, an engagement rate of 0.87%.
Raya.melbourne operates a Bakery account on Instagram, pairing 22.1K followers with 436 posts.
A typical post by Raya.melbourne collects about 186 likes and 7 comments, roughly one interaction for every 115 followers.
Followers leave about one comment for every 28 likes, a healthy amount of conversation.
Raya.melbourne currently publishes about one post per week.
Estimated sponsored-post value
$77–$140
Based on 22.1K followers and a 0.87% engagement rate, a single sponsored post by Raya.melbourne is worth an estimated $77–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Bakery
| Metric | Raya.melbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.87% | 1.45% |
| Average likes | 186 | 339 |
| Average comments | 7 | 18 |
| Posts per week | 1.06 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Raya.melbourne | Cohort median |
|---|---|---|
| Engagement rate | 0.87% | 0.66% |
| Average likes | 186 | 158 |
| Average comments | 7 | 9 |
| Posts per week | 1.06 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 29, 2026
Raya is a bakery brand based in Australia on Instagram, with 22.1K followers.
Raya posts on Instagram as @raya.melbourne.
Raya has 22,116 followers on Instagram (22.1K) as of Aug 29, 2026.
Raya's engagement rate is 0.87%, calculated from average likes and comments per post relative to followers.
Posts by Raya average 186 likes and 7 comments.
Raya posts about 1 time per week on average.
Raya is registered as a business account on Instagram.
Raya is categorized as a bakery account in the InstME index, based on the profile's bio and Instagram category across 436 posts.
Raya's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Raya is estimated at $77 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
7
Engagement
0.08%
