Ranching + conservation in the American West Come stay with us #myranchlandsstay Shop @ranchlandsmercantile Donate to The Ranchlands Collective
Reaching 118.8K followers on Instagram, Ranchlands is an Outdoors brand based in United States. Ranchlands has shared 4,276 posts to date, currently less than one post a week. Typical posts draw 729 likes and 7 comments, putting engagement at 0.62%.
On Instagram, Ranchlands runs an Outdoors account that has published 4,276 posts and gathered 118.8K followers.
Ranchlands's engagement rate of 0.62% places it below the median within the 100K–1M followers cohort tracked by InstME.
At one comment per 98 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Ranchlands has kept to less than one post per week.
Quality checks give Ranchlands 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Ranchlands follows only 1,117 accounts while being followed by 118.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$420–$770
Based on 118.8K followers and a 0.62% engagement rate, a single sponsored post by Ranchlands is worth an estimated $420–$770. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Outdoors
| Metric | Ranchlands | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 1.25% |
| Average likes | 729 | 2,985 |
| Average comments | 7 | 73 |
| Posts per week | 0.8 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ranchlands | Cohort median |
|---|---|---|
| Engagement rate | 0.62% | 0.86% |
| Average likes | 729 | 2,003 |
| Average comments | 7 | 56 |
| Posts per week | 0.8 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 12, 2026
Ranchlands is a outdoors brand based in United States on Instagram, with 118.8K followers.
Ranchlands has 118,844 followers on Instagram (118.8K) as of Sep 12, 2026.
Ranchlands's engagement rate is 0.62%, calculated from average likes and comments per post relative to followers.
Posts by Ranchlands average 729 likes and 7 comments.
Ranchlands posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Ranchlands's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Ranchlands is registered as a business account on Instagram.
Ranchlands is categorized as an outdoors account in the InstME index, based on the profile's bio and Instagram category across 4,276 posts.
Total Posts
4,276
Avg Comments
7
Engagement
0.31%
Ranchlands's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Ranchlands is estimated at $420 to $770. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
