Rai is a verified Entertainment brand, with 200K followers on Instagram. Rai has shared 5,034 posts to date, currently around 11 posts a week. Engagement runs at 1.6%, or about 3,116 likes and 80 comments per post.
Raiufficiale operates an Entertainment account on Instagram, pairing 200K followers with 5,034 posts.
Posts by Raiufficiale tend to gather 3,116 likes and 80 comments, about one interaction per 63 followers.
At one comment per 39 likes, the ratio points to a healthy amount of conversation.
Raiufficiale keeps a posting cadence of about 11 posts per week, more than one per day.
Raiufficiale keeps its following list short (679) relative to 200K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 200K followers and a 1.6% engagement rate, a single sponsored post by Raiufficiale is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Entertainment
| Metric | Raiufficiale | Cohort median |
|---|---|---|
| Engagement rate | 1.6% | 1.25% |
| Average likes | 3,116 | 2,985 |
| Average comments | 80 | 73 |
| Posts per week | 10.52 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Rai is a verified entertainment brand on Instagram, with 200K followers.
Rai posts on Instagram as @raiufficiale.
Rai has 200,008 followers on Instagram (200K) as of Jul 15, 2026.
Rai's engagement rate is 1.6%, calculated from average likes and comments per post relative to followers.
Posts by Rai average 3,116 likes and 80 comments.
Rai posts about 11 times per week on average.
Rai is registered as a business account on Instagram and is verified.
Rai is categorized as an entertainment account in the InstME index, based on the profile's bio and Instagram category across 5,034 posts.
Profilo ufficiale della Rai – Radiotelevisione italiana. 📲 Siamo anche su TikTok, Facebook, X, LinkedIn e WhatsApp.
Total Posts
5,034
Avg Comments
80
Engagement
2.19%
Yes. Rai carries the blue verified badge on Instagram.
A sponsored post from Rai is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
