NZ's Premier Performance Team & Race Car Workshop 🏁 #1 For Race Gear 🏆 @dymepsi @piaa_nz @sabeltofficialnz @waleroaustralasia
Followers
2.9K
Following
533
Total Posts
Engagement Rate
4.89%
Avg Likes
142
Avg Comments
Race Lab ® is an Automotive brand based in New Zealand, with 2.9K followers on Instagram. The account has published 538 posts, currently around 1 post a week. Engagement runs at 4.89%, or about 142 likes and 2 comments per post.
Racelabnz shows up in the InstME index as an Automotive account, 2.9K followers, 538 posts.
For Automotive accounts with 1K–10K followers, Racelabnz's 4.89% engagement rate is in line with the median of 4.66%, a read from 3,607 accounts in the InstME index.
The audience comments once per 65 likes on average, an audience that mostly engages through likes.
Over recent weeks, Racelabnz has published about one post per week.
Estimated sponsored-post value
$41–$77
Based on 2.9K followers and a 4.89% engagement rate, a single sponsored post by Racelabnz is worth an estimated $41–$77. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Racelabnz | Cohort median |
|---|---|---|
| Engagement rate | 4.89% | 4.66% |
| Average likes | 142 | 128 |
| Average comments | 2 | 7 |
| Posts per week | 1.19 | 0.38 |
Median values from 3,607 Automotive accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Racelabnz | Cohort median |
|---|---|---|
| Engagement rate | 4.89% | 3.66% |
| Average likes | 142 | 122 |
| Average comments | 2 | 9 |
| Posts per week | 1.19 | 0.45 |
Median values from 161 accounts in New Zealand with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Race Lab ® is a automotive brand based in New Zealand on Instagram, with 2.9K followers.
Race Lab ® posts on Instagram as @racelabnz.
Race Lab ® has 2,948 followers on Instagram (2.9K) as of Jul 12, 2026.
Race Lab ®'s engagement rate is 4.89%, calculated from average likes and comments per post relative to followers. That is in line with the median of 4.66% for Automotive accounts with 1K–10K followers in the InstME index.
Posts by Race Lab ® average 142 likes and 2 comments.
Race Lab ® posts about 1 time per week on average.
Race Lab ® is registered as a business account on Instagram.
Race Lab ® is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 538 posts.
Race Lab ®'s profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
538
2
Posts / Week
1.19
Growth Score
97.8 / 100
Follower Ratio
5.5×
Engagement
17.02%
A sponsored post from Race Lab ® is estimated at $41 to $77. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
