The official Instagram account for Prince William County government, Virginia. Comment policy: pwcgov.org/social
Outreach This Creator For FreeFollowers
13.9K
Following
449
Total Posts
Engagement Rate
0.72%
Avg Likes
98
Avg Comments
Prince William County is a verified business account, with 13.9K followers on Instagram. The account has published 2,108 posts, currently less than one post a week. Engagement runs at 0.72%, or about 98 likes and 1 comments per post.
On Instagram, Pwcgov runs a business account that has published 2,108 posts and gathered 13.9K followers.
Pwcgov's 0.72% engagement rate ranks in the bottom 2% among accounts with 10K–100K followers in the InstME index.
The like-to-comment split is roughly 69 to one, indicating an audience that mostly engages through likes.
On average, Pwcgov's video content earns 370.3 views.
Over recent weeks, Pwcgov has published less than one post per week.
InstME's audience-quality checks score Pwcgov at 46/100, with an estimated 45% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$49–$91
Based on 13.9K followers and a 0.72% engagement rate, a single sponsored post by Pwcgov is worth an estimated $49–$91. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Pwcgov | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 1.45% |
| Average likes | 98 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 0.46 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Prince William County is a verified Instagram brand on Instagram, with 13.9K followers.
Prince William County posts on Instagram as @pwcgov.
Prince William County has 13,945 followers on Instagram (13.9K) as of Aug 11, 2026.
Prince William County's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers.
Posts by Prince William County average 98 likes and 1 comments.
Prince William County posts less than once a week on average.
InstME's audience-quality analysis estimates about 45% of Prince William County's followers are low-quality or inactive, giving an audience-quality score of 46/100.
Prince William County is registered as a business account on Instagram and is verified.
Yes. Prince William County carries the blue verified badge on Instagram.
2,108
1
Avg Views
370
Posts / Week
0.46
Growth Score
14.4 / 100
Engagement
0.91%
A sponsored post from Prince William County is estimated at $49 to $91. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
