Your shortcut to a life well-lived
Followers
2.2M
Following
753
Total Posts
Engagement Rate
0.07%
Avg Likes
1,527
Avg Comments
Purewow is a verified Media/news company brand on Instagram, tracked in the InstME index with 2.2M followers. To date Purewow has posted 12,146 times, currently less than one post a week. Posts average 1,527 likes and 20 comments, an engagement rate of 0.07%.
The Media/news company account Purewow has posted 12,146 times on Instagram and drawn 2.2M followers.
On average, Purewow's posts earn 1,527 likes and 20 comments, about one interaction per 1,434 followers.
The comment-to-like ratio works out to one comment per 75 likes, pointing to an audience that mostly engages through likes.
Purewow maintains a rhythm of less than one post per week.
Purewow's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 753 others against 2.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$7,800–$14,000
Based on 2.2M followers and a 0.07% engagement rate, a single sponsored post by Purewow is worth an estimated $7,800–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Purewow | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.02% |
| Average likes | 1,527 | 25,711 |
| Average comments | 20 | 376 |
| Posts per week | 0.67 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Purewow is a verified media/news company brand on Instagram, with 2.2M followers.
Purewow has 2,218,291 followers on Instagram (2.2M) as of Apr 23, 2026.
Purewow's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Purewow average 1,527 likes and 20 comments.
Purewow posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Purewow's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Purewow is registered as a business account on Instagram and is verified.
Purewow is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 12,146 posts.
Yes. Purewow carries the blue verified badge on Instagram.
12,146
20
Posts / Week
0.67
Growth Score
1.4 / 100
Audience Score
88 / 100
0.18%
A sponsored post from Purewow is estimated at $7,800 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
