BUMN Untuk Indonesia Maju Bersama Danantara Indonesia @parademasa @official.bpbooks @kawankunang @batjaanrakjat__
Balai Pustaka is a Publisher brand based in Indonesia. The account has built 46.7K followers on Instagram. The account has published 4,346 posts, currently less than one post a week. Posts average 438 likes and 71 comments, an engagement rate of 1.09%.
The Publisher account Pt_balaipustaka has posted 4,346 times on Instagram and drawn 46.7K followers.
Pt_balaipustaka averages 438 likes and 71 comments per post, roughly one interaction for every 92 of its followers.
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
The account follows just 239 others against 46.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$180–$330
Based on 46.7K followers and a 1.09% engagement rate, a single sponsored post by Pt_balaipustaka is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Publisher
| Metric | Pt_balaipustaka | Cohort median |
|---|---|---|
| Engagement rate | 1.09% | 1.45% |
| Average likes | 438 | 339 |
| Average comments | 71 | 18 |
| Posts per week | 0.42 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Pt_balaipustaka | Cohort median |
|---|---|---|
| Engagement rate | 1.09% | 0.5% |
| Average likes | 438 | 133 |
| Average comments | 71 | 6 |
| Posts per week | 0.42 | 0.86 |
Median values from 2,221 accounts in Indonesia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Balai Pustaka is a publisher brand based in Indonesia on Instagram, with 46.7K followers.
Balai Pustaka posts on Instagram as @pt_balaipustaka.
Balai Pustaka has 46,664 followers on Instagram (46.7K) as of Apr 24, 2026.
Balai Pustaka's engagement rate is 1.09%, calculated from average likes and comments per post relative to followers.
Posts by Balai Pustaka average 438 likes and 71 comments.
Balai Pustaka posts less than once a week on average.
Balai Pustaka is registered as a business account on Instagram.
Balai Pustaka is categorized as a publisher account in the InstME index, based on the profile's bio and Instagram category across 4,346 posts.
Balai Pustaka's profile places the account in Indonesia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
71
Engagement
3.91%
A sponsored post from Balai Pustaka is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
