The looks are walking and the critiques are heating up 💃 Watch Project Runway Thursdays on Freeform, Hulu and Disney+
Followers
397K
Following
799
Total Posts
Engagement Rate
0.77%
Avg Likes
2,954
Avg Comments
Project Runway is a verified business account. The account has built 397K followers on Instagram. Project Runway has shared 1,962 posts to date, currently around 15 posts a week. Typical posts draw 2,954 likes and 91 comments, putting engagement at 0.77%.
Projectrunway has built an audience of 397K followers on Instagram over 1,962 posts as a business account.
On average, Projectrunway's posts earn 2,954 likes and 91 comments, about one interaction per 130 followers.
One comment lands for every 32 likes, which reads as a healthy amount of conversation.
Projectrunway maintains a rhythm of about 15 posts per week, more than one per day.
The account follows just 799 others against 397K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,400–$2,600
Based on 397K followers and a 0.77% engagement rate, a single sponsored post by Projectrunway is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Projectrunway | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 1.25% |
| Average likes | 2,954 | 2,985 |
| Average comments | 91 | 73 |
| Posts per week | 14.63 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Project Runway is a verified Instagram brand on Instagram, with 397K followers.
Project Runway posts on Instagram as @projectrunway.
Project Runway has 396,995 followers on Instagram (397K) as of Jul 15, 2026.
Project Runway's engagement rate is 0.77%, calculated from average likes and comments per post relative to followers.
Posts by Project Runway average 2,954 likes and 91 comments.
Project Runway posts about 15 times per week on average.
Project Runway is registered as a business account on Instagram and is verified.
Yes. Project Runway carries the blue verified badge on Instagram.
A sponsored post from Project Runway is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,962
91
Posts / Week
14.63
Growth Score
15.4 / 100
Follower Ratio
496.9×
1.2M
Engagement
1%
