HOY runs a verified business account account with 3M followers on Instagram. To date HOY has posted 26,336 times, currently around 70 posts a week. Engagement runs at 0.74%, or about 21,677 likes and 188 comments per post.
Programahoy has built an audience of 3M followers on Instagram over 26,336 posts as a business account.
Programahoy's average post pulls 21,677 likes and 188 comments, roughly one interaction per 135 followers.
Roughly one in 115 likes comes with a comment, an audience that mostly engages through likes.
Programahoy's output runs to about 70 posts per week, more than one per day.
The account follows just 1,995 others against 3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$10,000–$19,000
Based on 3M followers and a 0.74% engagement rate, a single sponsored post by Programahoy is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Programahoy | Cohort median |
|---|---|---|
| Engagement rate | 0.74% | 1.02% |
| Average likes | 21,677 | 25,711 |
| Average comments | 188 | 376 |
| Posts per week | 70.15 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
HOY is a verified Instagram brand on Instagram, with 3M followers.
HOY posts on Instagram as @programahoy.
HOY has 2,953,925 followers on Instagram (3M) as of Sep 13, 2026.
HOY's engagement rate is 0.74%, calculated from average likes and comments per post relative to followers.
Posts by HOY average 21,677 likes and 188 comments.
HOY posts about 70 times per week on average.
HOY is registered as a business account on Instagram and is verified.
Yes. HOY carries the blue verified badge on Instagram.
A sponsored post from HOY is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
26,336
Avg Comments
188
Engagement
1.81%
