@princeandprincessofwales
Explore Verified CreatorsThe official Instagram account of The Prince and Princess of Wales, based at Kensington Palace.
Followers
17.2M
Following
167
Total Posts
Engagement Rate
1.06%
Avg Likes
179,955
Avg Comments
The Prince and Princess of Wales is a verified Instagram creator based in United Kingdom, with 17.2M followers on Instagram. The account has published 3,463 posts, currently around 3 posts a week. Engagement runs at 1.06%, or about 179,955 likes and 2,031 comments per post.
Princeandprincessofwales operates a creator account on Instagram, pairing 17.2M followers with 3,463 posts.
Typical engagement for Princeandprincessofwales runs to 179,955 likes and 2,031 comments a post, one interaction per 95 followers.
The audience comments once per 89 likes on average, an audience that mostly engages through likes.
Over recent weeks, Princeandprincessofwales has published about 3 posts per week.
InstME estimates 0% of Princeandprincessofwales's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Princeandprincessofwales keeps its following list short (167) relative to 17.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$64,000–$120,000
Based on 17.2M followers and a 1.06% engagement rate, a single sponsored post by Princeandprincessofwales is worth an estimated $64,000–$120,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Princeandprincessofwales | Cohort median |
|---|---|---|
| Engagement rate | 1.06% | 1.02% |
| Average likes | 179,955 | 25,711 |
| Average comments | 2,031 | 376 |
| Posts per week | 3 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Princeandprincessofwales | Cohort median |
|---|---|---|
| Engagement rate | 1.06% | 0.6% |
| Average likes | 179,955 | 13,723 |
| Average comments | 2,031 | 237 |
| Posts per week | 3 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
The Prince and Princess of Wales is a verified Instagram creator based in United Kingdom on Instagram, with 17.2M followers.
The Prince and Princess of Wales posts on Instagram as @princeandprincessofwales.
The Prince and Princess of Wales has 17,221,388 followers on Instagram (17.2M) as of Apr 24, 2026.
The Prince and Princess of Wales's engagement rate is 1.06%, calculated from average likes and comments per post relative to followers.
Posts by The Prince and Princess of Wales average 179,955 likes and 2,031 comments.
The Prince and Princess of Wales posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of The Prince and Princess of Wales's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Prince and Princess of Wales is registered as a creator account on Instagram and is verified.
3,463
2,031
Posts / Week
3
Growth Score
21.2 / 100
Audience Score
100 / 100
Engagement
1.35%
The Prince and Princess of Wales's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Prince and Princess of Wales carries the blue verified badge on Instagram.
A sponsored post from The Prince and Princess of Wales is estimated at $64,000 to $120,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
