A @Fuzzco special project — the shop by designers, for designers. Objects for the home, office and human.
Outreach This Creator For FreeFollowers
5.7K
Following
1.7K
Total Posts
Engagement Rate
0.44%
Avg Likes
24
Avg Comments
Pretend Store is a Home & DIY brand. The account has built 5.7K followers on Instagram. To date Pretend Store has posted 696 times, currently less than one post a week. Engagement runs at 0.44%, or about 24 likes and 1 comments per post.
Counting 5.7K followers and 696 posts, Pretendstore sits in the InstME index as a Home & DIY account.
Compared with 680 other Home & DIY accounts with 1K–10K followers in the InstME index, Pretendstore's 0.44% engagement rate is in the bottom quarter (median: 3.67%).
Comments arrive at about one per 26 likes, a sign of a healthy amount of conversation.
Posting frequency for Pretendstore sits at less than one post per week.
Estimated sponsored-post value
$20–$37
Based on 5.7K followers and a 0.44% engagement rate, a single sponsored post by Pretendstore is worth an estimated $20–$37. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Pretendstore | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 3.67% |
| Average likes | 24 | 96 |
| Average comments | 1 | 7 |
| Posts per week | 0.13 | 0.4 |
Median values from 680 Home & DIY accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 25, 2026
Pretend Store is a home & diy brand on Instagram, with 5.7K followers.
Pretend Store posts on Instagram as @pretendstore.
Pretend Store has 5,732 followers on Instagram (5.7K) as of Aug 25, 2026.
Pretend Store's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.67%) for Home & DIY accounts with 1K–10K followers in the InstME index.
Posts by Pretend Store average 24 likes and 1 comments.
Pretend Store posts less than once a week on average.
Pretend Store is registered as a business account on Instagram.
Pretend Store is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 696 posts.
A sponsored post from Pretend Store is estimated at $20 to $37. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
696
1
Posts / Week
0.13
Growth Score
8.8 / 100
Last Post
2 years ago
Engagement
0%
