Новый проект от команды Esquire Russia. Журнал для умных и разборчивых
Outreach This Creator For FreeFollowers
26.3K
Following
60
Total Posts
Engagement Rate
2.49%
Avg Likes
647
Avg Comments
On Instagram, Правила жизни is a business account based in Russia with an audience of 26.3K. Правила жизни has shared 749 posts to date, currently less than one post a week. Posts average 647 likes and 7 comments, an engagement rate of 2.49%.
Pravilamag operates a business account on Instagram, pairing 26.3K followers with 749 posts.
For accounts with 10K–100K followers, Pravilamag's 2.49% engagement rate reads as above the median in the InstME index.
The audience comments once per 87 likes on average, an audience that mostly engages through likes.
Pravilamag's recent cadence works out to less than one post per week.
InstME's checks rate Pravilamag's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Pravilamag keeps its following list short (60) relative to 26.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$230–$420
Based on 26.3K followers and a 2.49% engagement rate, a single sponsored post by Pravilamag is worth an estimated $230–$420. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Pravilamag | Cohort median |
|---|---|---|
| Engagement rate | 2.49% | 1.45% |
| Average likes | 647 | 339 |
| Average comments | 7 | 18 |
| Posts per week | 0.77 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Pravilamag | Cohort median |
|---|---|---|
| Engagement rate | 2.49% | 0.82% |
| Average likes | 647 | 230 |
| Average comments | 7 | 12 |
| Posts per week | 0.77 | 0.68 |
Median values from 465 accounts in Russia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Правила жизни is a Instagram brand based in Russia on Instagram, with 26.3K followers.
Правила жизни posts on Instagram as @pravilamag.
Правила жизни has 26,257 followers on Instagram (26.3K) as of Jul 11, 2026.
Правила жизни's engagement rate is 2.49%, calculated from average likes and comments per post relative to followers.
Posts by Правила жизни average 647 likes and 7 comments.
Правила жизни posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Правила жизни's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Правила жизни is registered as a business account on Instagram.
Правила жизни's profile places the account in Russia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
749
7
Posts / Week
0.77
Growth Score
49.8 / 100
ER Rank
Top 44%
Engagement
1.06%
A sponsored post from Правила жизни is estimated at $230 to $420. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
