Australia’s #Sofa Specialists. Mood board to made-for-you. Lounges that become the heart of the home. 💜
Followers
51.1K
Following
565
Total Posts
Engagement Rate
0.02%
Avg Likes
11
Avg Comments
Reaching 51.1K followers on Instagram, Plush - Think Sofas is a verified Home & DIY brand based in Australia. The account has published 4,744 posts, currently around 4 posts a week. Posts average 11 likes and 1 comments, an engagement rate of 0.02%.
Plush_think_sofas operates a Home & DIY account on Instagram, pairing 51.1K followers with 4,744 posts.
Plush_think_sofas records a 0.02% engagement rate, in the bottom quarter (median: 0.75%) for the 1,345 Home & DIY accounts with 10K–100K followers tracked in the InstME index.
Video posts from Plush_think_sofas average 947.7 views.
Plush_think_sofas's recent cadence works out to about 4 posts per week.
Plush_think_sofas scores 64/100 on InstME's audience-quality checks, with about 30% of followers flagged low-quality or inactive, a solid result.
Estimated sponsored-post value
$180–$330
Based on 51.1K followers and a 0.02% engagement rate, a single sponsored post by Plush_think_sofas is worth an estimated $180–$330. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Plush_think_sofas | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.75% |
| Average likes | 11 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 3.65 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Plush_think_sofas | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.51% |
| Average likes | 11 | 195 |
| Average comments | 1 | 8 |
| Posts per week | 3.65 | 1.61 |
Median values from 30 Home & DIY accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Plush - Think Sofas is a verified home & diy brand based in Australia on Instagram, with 51.1K followers.
Plush - Think Sofas posts on Instagram as @plush_think_sofas.
Plush - Think Sofas has 51,118 followers on Instagram (51.1K) as of Jul 15, 2026.
Plush - Think Sofas's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Plush - Think Sofas average 11 likes and 1 comments.
Plush - Think Sofas posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 30% of Plush - Think Sofas's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Plush - Think Sofas is registered as a business account on Instagram and is verified.
4,744
1
Avg Views
948
Posts / Week
3.65
Growth Score
0.4 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
4.23%
Plush - Think Sofas is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 4,744 posts.
Plush - Think Sofas's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Plush - Think Sofas carries the blue verified badge on Instagram.
A sponsored post from Plush - Think Sofas is estimated at $180 to $330. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
