Nº➀ des labels indépendants Pôle Live ⭢ Brand Partnerships ⭢
Followers
31.9K
Following
361
Total Posts
Engagement Rate
2.48%
Avg Likes
778
Avg Comments
Reaching 31.9K followers on Instagram, PLAY TWO is a verified Record label brand. To date PLAY TWO has posted 1,236 times, currently less than one post a week. Engagement runs at 2.48%, or about 778 likes and 14 comments per post.
Tracked in the InstME index, Playtwolabel is a Record label account with 31.9K followers and a back catalogue of 1,236 posts.
A typical post by Playtwolabel collects about 778 likes and 14 comments, roughly one interaction for every 40 followers.
Followers leave about one comment for every 55 likes, a healthy amount of conversation.
Playtwolabel keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$280–$510
Based on 31.9K followers and a 2.48% engagement rate, a single sponsored post by Playtwolabel is worth an estimated $280–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Record label
| Metric | Playtwolabel | Cohort median |
|---|---|---|
| Engagement rate | 2.48% | 1.45% |
| Average likes | 778 | 339 |
| Average comments | 14 | 18 |
| Posts per week | 0.54 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
PLAY TWO is a verified record label brand on Instagram, with 31.9K followers.
PLAY TWO posts on Instagram as @playtwolabel.
PLAY TWO has 31,896 followers on Instagram (31.9K) as of Jul 11, 2026.
PLAY TWO's engagement rate is 2.48%, calculated from average likes and comments per post relative to followers.
Posts by PLAY TWO average 778 likes and 14 comments.
PLAY TWO posts less than once a week on average.
PLAY TWO is registered as a business account on Instagram and is verified.
PLAY TWO is categorized as a record label account in the InstME index, based on the profile's bio and Instagram category across 1,236 posts.
Yes. PLAY TWO carries the blue verified badge on Instagram.
A sponsored post from PLAY TWO is estimated at $280 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,236
14
Posts / Week
0.54
Growth Score
49.6 / 100
Follower Ratio
88.4×
Engagement
0.21%
