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BrandRecord label
Nº➀ des labels indépendants Pôle Live ⭢ @playtwolive Brand Partnerships ⭢ @musiclabforbrand
youtu.be/3DgqHW13y9E?is=Qyd2b17pSfxyJWtEAudience
Browse top profilesFollowers
31.9K
Following
361
Total Posts
Engagement & Performance
Engagement Rate
2.48%
Avg Likes
778
Avg Comments
What the numbers say about @playtwolabel
@playtwolabel has built an audience of 31.9K followers on Instagram over 1,236 posts as a Music account.
@playtwolabel has an engagement rate of 2.48%, which is below the median of 2.65% for Music accounts with 10K–100K followers, based on 6,176 accounts in the InstME index.
Followers leave about one comment for every 55 likes — a healthy amount of conversation.
@playtwolabel currently publishes less than one post per week.
@playtwolabel vs similar accounts
| Metric | @playtwolabel | Cohort median |
|---|---|---|
| Engagement rate | 2.48% | 2.65% |
| Average likes | 778 | 594 |
| Average comments | 14 | 39 |
| Posts per week | 0.54 | 0.33 |
Median values from 6,176 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
How @playtwolabel's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @playtwolabel: (778 avg likes + 14 avg comments) ÷ 31,896 followers × 100 ≈ 2.48%.
Frequently asked questions about @playtwolabel
How many followers does @playtwolabel have?
@playtwolabel has 31,896 followers on Instagram (31.9K) as of Jul 11, 2026.
What is @playtwolabel's engagement rate?
@playtwolabel's engagement rate is 2.48%, calculated from average likes and comments per post relative to followers. That is below the median of 2.65% for Music accounts with 10K–100K followers in the InstME index.
How many likes does @playtwolabel average per post?
Posts by @playtwolabel average 778 likes and 14 comments.
How often does @playtwolabel post on Instagram?
@playtwolabel posts less than once a week on average.
Is @playtwolabel a business or creator account?
@playtwolabel is registered as a business account on Instagram and is verified.
