#AlwaysPlaySalty 👙Play Salty x Collab Sustainable Oceanwear | Reversible Swimwear environmental partner.
Followers
21.1K
Following
991
Total Posts
Engagement Rate
4.95%
Avg Likes
1,016
Avg Comments
PLAY SALTY® 🤙🏼 is a verified Instagram creator, with 21.1K followers on Instagram. PLAY SALTY® 🤙🏼 has shared 1,622 posts to date, currently less than one post a week. Typical posts draw 1,016 likes and 31 comments, putting engagement at 4.95%.
With 21.1K followers across 1,622 posts, Playsaltyapparel is one of the creator accounts tracked in the InstME index.
Posts by Playsaltyapparel tend to gather 1,016 likes and 31 comments, about one interaction per 20 followers.
At one comment per 33 likes, the ratio points to a healthy amount of conversation.
Playsaltyapparel's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$300–$550
Based on 21.1K followers and a 4.95% engagement rate, a single sponsored post by Playsaltyapparel is worth an estimated $300–$550. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Playsaltyapparel | Cohort median |
|---|---|---|
| Engagement rate | 4.95% | 1.45% |
| Average likes | 1,016 | 339 |
| Average comments | 31 | 18 |
| Posts per week | 0.72 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
PLAY SALTY® 🤙🏼 is a verified Instagram creator on Instagram, with 21.1K followers.
PLAY SALTY® 🤙🏼 posts on Instagram as @playsaltyapparel.
PLAY SALTY® 🤙🏼 has 21,138 followers on Instagram (21.1K) as of Aug 31, 2026.
PLAY SALTY® 🤙🏼's engagement rate is 4.95%, calculated from average likes and comments per post relative to followers.
Posts by PLAY SALTY® 🤙🏼 average 1,016 likes and 31 comments.
PLAY SALTY® 🤙🏼 posts less than once a week on average.
PLAY SALTY® 🤙🏼 is registered as a creator account on Instagram and is verified.
Yes. PLAY SALTY® 🤙🏼 carries the blue verified badge on Instagram.
A sponsored post from PLAY SALTY® 🤙🏼 is estimated at $300 to $550. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,622
31
Posts / Week
0.72
Growth Score
99 / 100
Last Post
7 days ago
Engagement
8.74%
