By @sohogardendxb Soho Garden, Meydan Grandstand📍 Info & Reservation via link below.
Outreach This Creator For FreePLAYROOM is a Home & DIY brand. The account has built 13.2K followers on Instagram. To date PLAYROOM has posted 575 times, currently around 4 posts a week. Posts average 136 likes and 11 comments, an engagement rate of 1.12%.
As a Home & DIY account, Playroomdxb reaches 13.2K followers on Instagram across 575 published posts.
Playroomdxb's 1.12% engagement rate is above the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Roughly one in 12 likes comes with a comment, an unusually discussion-heavy audience.
Playroomdxb's videos draw about 7.8K views each, around 59% of its followers per post.
Playroomdxb's output runs to about 4 posts per week.
At 94/100 on audience quality, Playroomdxb carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$52–$96
Based on 13.2K followers and a 1.12% engagement rate, a single sponsored post by Playroomdxb is worth an estimated $52–$96. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Playroomdxb | Cohort median |
|---|---|---|
| Engagement rate | 1.12% | 0.75% |
| Average likes | 136 | 200 |
| Average comments | 11 | 9 |
| Posts per week | 3.83 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
PLAYROOM is a home & diy brand on Instagram, with 13.2K followers.
PLAYROOM posts on Instagram as @playroomdxb.
PLAYROOM has 13,202 followers on Instagram (13.2K) as of Jul 13, 2026.
PLAYROOM's engagement rate is 1.12%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by PLAYROOM average 136 likes and 11 comments.
PLAYROOM posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 5% of PLAYROOM's followers are low-quality or inactive, giving an audience-quality score of 94/100.
PLAYROOM is registered as a business account on Instagram.
PLAYROOM is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 575 posts.
Avg Comments
11
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
1.63%
A sponsored post from PLAYROOM is estimated at $52 to $96. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
