Followers
60.6K
Following
623
Total Posts
Engagement Rate
7.82%
Avg Likes
4,732
Avg Comments
The Play That Goes Wrong runs a verified Show brand account based in United Kingdom with 60.6K followers on Instagram. The account has published 1,912 posts, currently less than one post a week. Typical posts draw 4,732 likes and 8 comments, putting engagement at 7.82%.
The Show account Playgoeswrong has posted 1,912 times on Instagram and drawn 60.6K followers.
Playgoeswrong averages 4,732 likes and 8 comments per post, roughly one interaction for every 13 of its followers.
One comment lands for every 562 likes, which reads as an audience that mostly engages through likes.
Posting frequency for Playgoeswrong sits at less than one post per week.
Estimated sponsored-post value
$850–$1,600
Based on 60.6K followers and a 7.82% engagement rate, a single sponsored post by Playgoeswrong is worth an estimated $850–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Show
| Metric | Playgoeswrong | Cohort median |
|---|---|---|
| Engagement rate | 7.82% | 1.45% |
| Average likes | 4,732 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 0.24 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Playgoeswrong | Cohort median |
|---|---|---|
| Engagement rate | 7.82% | 0.84% |
| Average likes | 4,732 | 203 |
| Average comments | 8 | 11 |
| Posts per week | 0.24 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Play That Goes Wrong is a verified show brand based in United Kingdom on Instagram, with 60.6K followers.
The Play That Goes Wrong posts on Instagram as @playgoeswrong.
The Play That Goes Wrong has 60,610 followers on Instagram (60.6K) as of Jul 15, 2026.
The Play That Goes Wrong's engagement rate is 7.82%, calculated from average likes and comments per post relative to followers.
Posts by The Play That Goes Wrong average 4,732 likes and 8 comments.
The Play That Goes Wrong posts less than once a week on average.
The Play That Goes Wrong is registered as a business account on Instagram and is verified.
The Play That Goes Wrong is categorized as a show account in the InstME index, based on the profile's bio and Instagram category across 1,912 posts.
1,912
8
Posts / Week
0.24
Growth Score
100 / 100
Follower Ratio
97.3×
55.6K
Engagement
40.66%
The Play That Goes Wrong's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Play That Goes Wrong carries the blue verified badge on Instagram.
A sponsored post from The Play That Goes Wrong is estimated at $850 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
