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On Instagram, Play Eat Easy 玩食易 is a Media brand based in Hong Kong with an audience of 233.9K. Play Eat Easy 玩食易 has shared 11,485 posts to date, currently around 29 posts a week. Engagement runs at 0.18%, or about 402 likes and 19 comments per post.
On Instagram, Playeateasy runs a Media account that has published 11,485 posts and gathered 233.9K followers.
Playeateasy's 0.18% engagement rate ranks in the bottom 17% among accounts with 100K–1M followers in the InstME index.
For roughly every 21 likes there is one comment, a healthy amount of conversation.
Playeateasy currently publishes about 29 posts per week, more than one per day.
InstME estimates 15% of Playeateasy's followers are low-quality or inactive, for an audience-quality score of 82/100, a strong signal of genuine reach.
Playeateasy follows only 2,121 accounts while being followed by 233.9K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$820–$1,500
Based on 233.9K followers and a 0.18% engagement rate, a single sponsored post by Playeateasy is worth an estimated $820–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media
| Metric | Playeateasy | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 1.25% |
| Average likes | 402 | 2,985 |
| Average comments | 19 | 73 |
| Posts per week | 29.19 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
Play Eat Easy 玩食易 is a media brand based in Hong Kong on Instagram, with 233.9K followers.
Play Eat Easy 玩食易 posts on Instagram as @playeateasy.
Play Eat Easy 玩食易 has 233,900 followers on Instagram (233.9K) as of Sep 7, 2026.
Play Eat Easy 玩食易's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers.
Posts by Play Eat Easy 玩食易 average 402 likes and 19 comments.
Play Eat Easy 玩食易 posts about 29 times per week on average.
InstME's audience-quality analysis estimates about 15% of Play Eat Easy 玩食易's followers are low-quality or inactive, giving an audience-quality score of 82/100.
Play Eat Easy 玩食易 is registered as a business account on Instagram.
Play Eat Easy 玩食易 is categorized as a media account in the InstME index, based on the profile's bio and Instagram category across 11,485 posts.
Avg Comments
19
Engagement
0.18%
Play Eat Easy 玩食易's profile places the account in Hong Kong. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Play Eat Easy 玩食易 is estimated at $820 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
