The theatre-lover’s go-to source for all things Broadway and beyond 🌟
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1.1M
Following
988
Total Posts
Engagement Rate
1.71%
Avg Likes
18,847
Avg Comments
Playbill is a verified News & media website brand on Instagram, tracked in the InstME index with 1.1M followers. Playbill has shared 9,350 posts to date, currently less than one post a week. Engagement runs at 1.71%, or about 18,847 likes and 80 comments per post.
The News & media website account Playbill has posted 9,350 times on Instagram and drawn 1.1M followers.
Across recent posts, Playbill picks up 18,847 likes and 80 comments on average, one interaction per 58 followers.
Followers weigh in with a comment about every 237 likes, an audience that mostly engages through likes.
Playbill's output runs to less than one post per week.
The account follows just 988 others against 1.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,600–$12,000
Based on 1.1M followers and a 1.71% engagement rate, a single sponsored post by Playbill is worth an estimated $6,600–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: News & media website
| Metric | Playbill | Cohort median |
|---|---|---|
| Engagement rate | 1.71% | 1.02% |
| Average likes | 18,847 | 25,711 |
| Average comments | 80 | 376 |
| Posts per week | 0.22 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Playbill is a verified news & media website brand on Instagram, with 1.1M followers.
Playbill has 1,106,240 followers on Instagram (1.1M) as of Jul 9, 2026.
Playbill's engagement rate is 1.71%, calculated from average likes and comments per post relative to followers.
Posts by Playbill average 18,847 likes and 80 comments.
Playbill posts less than once a week on average.
Playbill is registered as a business account on Instagram and is verified.
Playbill is categorized as a news & media website account in the InstME index, based on the profile's bio and Instagram category across 9,350 posts.
Yes. Playbill carries the blue verified badge on Instagram.
A sponsored post from Playbill is estimated at $6,600 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
9,350
80
Posts / Week
0.22
Growth Score
34.2 / 100
Follower Ratio
1119.7×
2.5M
Engagement
1.12%
