Voila, gewoon Play. En stop nu met ons VT4 te noemen.
Followers
271.8K
Following
279
Total Posts
Engagement Rate
1.61%
Avg Likes
4,336
Avg Comments
On Instagram, Play is a verified Media Agency brand with an audience of 271.8K. To date Play has posted 8,944 times, currently around 12 posts a week. Engagement runs at 1.61%, or about 4,336 likes and 37 comments per post.
Play_be operates a Media Agency account on Instagram, pairing 271.8K followers with 8,944 posts.
A post from Play_be usually lands 4,336 likes and 37 comments, near one interaction for every 62 followers.
The like-to-comment split is roughly 117 to one, indicating an audience that mostly engages through likes.
Video content averages 293.9K views, 1.1× the follower count, a sign posts regularly travel beyond the existing audience.
Over recent weeks, Play_be has published about 12 posts per week, more than one per day.
Play_be keeps its following list short (279) relative to 271.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,500–$2,800
Based on 271.8K followers and a 1.61% engagement rate, a single sponsored post by Play_be is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media Agency
| Metric | Play_be | Cohort median |
|---|---|---|
| Engagement rate | 1.61% | 1.25% |
| Average likes | 4,336 | 2,985 |
| Average comments | 37 | 73 |
| Posts per week | 12.14 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Play is a verified media agency brand on Instagram, with 271.8K followers.
Play posts on Instagram as @play_be.
Play has 271,817 followers on Instagram (271.8K) as of Aug 9, 2026.
Play's engagement rate is 1.61%, calculated from average likes and comments per post relative to followers.
Posts by Play average 4,336 likes and 37 comments.
Play posts about 12 times per week on average.
Play is registered as a business account on Instagram and is verified.
Play is categorized as a media agency account in the InstME index, based on the profile's bio and Instagram category across 8,944 posts.
Yes. Play carries the blue verified badge on Instagram.
A sponsored post from Play is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
8,944
37
Avg Views
293,935
Posts / Week
12.14
Growth Score
32.2 / 100
Engagement
25.19%
