On Instagram, Matthew Metcalf is a Haunted House creator with an audience of 5.5K. To date Matthew Metcalf has posted 123 times, currently less than one post a week. Typical posts draw 485 likes and 25 comments, putting engagement at 9.33%.
With 5.5K followers across 123 posts, Plawt is one of the Haunted House accounts tracked in the InstME index.
Measured against other accounts with 1Kβ10K followers, Plawt's 9.33% engagement rate lands in the top 22%.
The audience comments once per 19 likes on average, an unusually discussion-heavy audience.
In recent weeks Plawt has kept to less than one post per week.
Plawt scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$77β$140
Based on 5.5K followers and a 9.33% engagement rate, a single sponsored post by Plawt is worth an estimated $77β$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThereβs more behind this audience. See what the full audit reveals.Content Focus
Primary: Haunted House
| Metric | Plawt | Cohort median |
|---|---|---|
| Engagement rate | 9.33% | 5.05% |
| Average likes | 485 | 127 |
| Average comments | 25 | 12 |
| Posts per week | 0.1 | 0.26 |
Median values from 177,679 accounts with 1Kβ10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Matthew Metcalf is a haunted house creator on Instagram, with 5.5K followers.
Matthew Metcalf posts on Instagram as @plawt.
Matthew Metcalf has 5,469 followers on Instagram (5.5K) as of Jul 10, 2026.
Matthew Metcalf's engagement rate is 9.33%, calculated from average likes and comments per post relative to followers.
Posts by Matthew Metcalf average 485 likes and 25 comments.
Matthew Metcalf posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Matthew Metcalf's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Matthew Metcalf is registered as a creator account on Instagram.
Matthew Metcalf is categorized as a haunted house account in the InstME index, based on the profile's bio and Instagram category across 123 posts.
Total Posts
123
Avg Comments
25
Engagement
100%
A sponsored post from Matthew Metcalf is estimated at $77 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
