#GreatnessIsAProcess
Paper Planes is a verified Clothing (Brand) brand on Instagram based in United States, tracked in the InstME index with 205.2K followers. To date Paper Planes has posted 770 times, currently less than one post a week. Typical posts draw 2,471 likes and 91 comments, putting engagement at 1.25%.
Planes is a Clothing (Brand) account on Instagram with 205.2K followers and 770 published posts.
At 1.25%, Planes's engagement rate is about average relative to accounts with 100K–1M followers.
One comment lands for every 27 likes, which reads as a healthy amount of conversation.
Planes's output runs to less than one post per week.
On audience quality, Planes lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 205.2K followers but only 66 accounts followed back, Planes shows the ratio of a well-established account.
Estimated sponsored-post value
$900–$1,700
Based on 205.2K followers and a 1.25% engagement rate, a single sponsored post by Planes is worth an estimated $900–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Clothing (Brand)
| Metric | Planes | Cohort median |
|---|---|---|
| Engagement rate | 1.25% | 1.25% |
| Average likes | 2,471 | 2,985 |
| Average comments | 91 | 73 |
| Posts per week | 0.14 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Planes | Cohort median |
|---|---|---|
| Engagement rate | 1.25% | 0.86% |
| Average likes | 2,471 | 2,003 |
| Average comments | 91 | 56 |
| Posts per week | 0.14 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
Paper Planes is a verified clothing (brand) brand based in United States on Instagram, with 205.2K followers.
Paper Planes posts on Instagram as @planes.
Paper Planes has 205,187 followers on Instagram (205.2K) as of Jul 10, 2026.
Paper Planes's engagement rate is 1.25%, calculated from average likes and comments per post relative to followers.
Posts by Paper Planes average 2,471 likes and 91 comments.
Paper Planes posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Paper Planes's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Paper Planes is registered as a business account on Instagram and is verified.
Paper Planes is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 770 posts.
Total Posts
770
Avg Comments
91
Engagement
0.16%
Paper Planes's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Paper Planes carries the blue verified badge on Instagram.
A sponsored post from Paper Planes is estimated at $900 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
