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3.3M
Following
497
Total Posts
Engagement Rate
0.32%
Avg Likes
10,356
Avg Comments
On Instagram, Pinterest is a verified business account with an audience of 3.3M. The account has published 1,002 posts, currently around 8 posts a week. Posts average 10,356 likes and 72 comments, an engagement rate of 0.32%.
On Instagram, Pinterest runs a business account that has published 1,002 posts and gathered 3.3M followers.
Typical engagement for Pinterest runs to 10,356 likes and 72 comments a post, one interaction per 312 followers.
The audience comments once per 144 likes on average, an audience that mostly engages through likes.
Pinterest currently publishes about 8 posts per week, more than one per day.
Pinterest follows only 497 accounts while being followed by 3.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$11,000–$21,000
Based on 3.3M followers and a 0.32% engagement rate, a single sponsored post by Pinterest is worth an estimated $11,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Cohort median | |
|---|---|---|
| Engagement rate | 0.32% | 1.02% |
| Average likes | 10,356 | 25,711 |
| Average comments | 72 | 376 |
| Posts per week | 8.44 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Pinterest is a verified Instagram brand on Instagram, with 3.3M followers.
Pinterest has 3,255,637 followers on Instagram (3.3M) as of Apr 23, 2026.
Pinterest's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers.
Posts by Pinterest average 10,356 likes and 72 comments.
Pinterest posts about 8 times per week on average.
Pinterest is registered as a business account on Instagram and is verified.
Yes. Pinterest carries the blue verified badge on Instagram.
A sponsored post from Pinterest is estimated at $11,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,002
72
Posts / Week
8.44
Growth Score
6.4 / 100
Follower Ratio
6550.6×
9.3M
Engagement
0.41%
