Host of @piersmorganuncensored , author of the new bestselling book ‘Woke Is Dead.'
Followers
2.6M
Following
1.2K
Total Posts
Engagement Rate
1.02%
Avg Likes
26,300
Avg Comments
Piers Morgan is a verified Public figure brand on Instagram, tracked in the InstME index with 2.6M followers. The account has published 4,720 posts, currently around 8 posts a week. Posts average 26,300 likes and 302 comments, an engagement rate of 1.02%.
Piersmorgan is a Public figure account whose 4,720 posts have grown a following of 2.6M on Instagram.
Piersmorgan's average post pulls 26,300 likes and 302 comments, roughly one interaction per 98 followers.
Roughly one in 87 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about 8 posts per week, more than one per day.
With 2.6M followers but only 1,222 accounts followed back, Piersmorgan shows the ratio of a well-established account.
Estimated sponsored-post value
$9,300–$17,000
Based on 2.6M followers and a 1.02% engagement rate, a single sponsored post by Piersmorgan is worth an estimated $9,300–$17,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Public figure
| Metric | Piersmorgan | Cohort median |
|---|---|---|
| Engagement rate | 1.02% | 1.02% |
| Average likes | 26,300 | 25,711 |
| Average comments | 302 | 376 |
| Posts per week | 7.78 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Piers Morgan is a verified public figure brand on Instagram, with 2.6M followers.
Piers Morgan posts on Instagram as @piersmorgan.
Piers Morgan has 2,596,308 followers on Instagram (2.6M) as of Jul 15, 2026.
Piers Morgan's engagement rate is 1.02%, calculated from average likes and comments per post relative to followers.
Posts by Piers Morgan average 26,300 likes and 302 comments.
Piers Morgan posts about 8 times per week on average.
Piers Morgan is registered as a business account on Instagram and is verified.
Piers Morgan is categorized as a public figure account in the InstME index, based on the profile's bio and Instagram category across 4,720 posts.
Yes. Piers Morgan carries the blue verified badge on Instagram.
4,720
302
Posts / Week
7.78
Growth Score
20.4 / 100
Follower Ratio
2124.6×
Engagement
0.13%
A sponsored post from Piers Morgan is estimated at $9,300 to $17,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
