Followers
170.2K
Following
7
Total Posts
Engagement Rate
0.6%
Avg Likes
625
Avg Comments
Picnic is a verified Retail company brand. The account has built 170.2K followers on Instagram. The account has published 1,120 posts, currently around 3 posts a week. Engagement runs at 0.6%, or about 625 likes and 398 comments per post.
The Retail company account Picnicdeutschland has posted 1,120 times on Instagram and drawn 170.2K followers.
Picnicdeutschland's average post pulls 625 likes and 398 comments, roughly one interaction per 166 followers.
Roughly one in 2 likes comes with a comment, an unusually discussion-heavy audience.
Picnicdeutschland's output runs to about 3 posts per week.
The account follows just 7 others against 170.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$600–$1,100
Based on 170.2K followers and a 0.6% engagement rate, a single sponsored post by Picnicdeutschland is worth an estimated $600–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Retail company
| Metric | Picnicdeutschland | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 1.25% |
| Average likes | 625 | 2,985 |
| Average comments | 398 | 73 |
| Posts per week | 3.23 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Picnic is a verified retail company brand on Instagram, with 170.2K followers.
Picnic posts on Instagram as @picnicdeutschland.
Picnic has 170,166 followers on Instagram (170.2K) as of Aug 10, 2026.
Picnic's engagement rate is 0.6%, calculated from average likes and comments per post relative to followers.
Posts by Picnic average 625 likes and 398 comments.
Picnic posts about 3 times per week on average.
Picnic is registered as a business account on Instagram and is verified.
Picnic is categorized as a retail company account in the InstME index, based on the profile's bio and Instagram category across 1,120 posts.
Yes. Picnic carries the blue verified badge on Instagram.
A sponsored post from Picnic is estimated at $600 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,120
398
Posts / Week
3.23
Growth Score
12 / 100
Last Post
12 days ago
Engagement
0%
