Official account of Press Information Bureau, nodal agency for communicating to media on behalf of the Indian Govt. For Fact Check:
Followers
1.4M
Following
12
Total Posts
Engagement Rate
0.13%
Avg Likes
1,851
Avg Comments
Reaching 1.4M followers on Instagram, Press Information Bureau India is a verified Government Official brand. To date Press Information Bureau India has posted 4,705 times, currently around 4 posts a week. Typical posts draw 1,851 likes and 36 comments, putting engagement at 0.13%.
Pibindia operates a Government Official account on Instagram, pairing 1.4M followers with 4,705 posts.
Typical engagement for Pibindia runs to 1,851 likes and 36 comments a post, one interaction per 753 followers.
The audience comments once per 51 likes on average, a healthy amount of conversation.
Pibindia's recent cadence works out to about 4 posts per week.
Pibindia keeps its following list short (12) relative to 1.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,000–$9,200
Based on 1.4M followers and a 0.13% engagement rate, a single sponsored post by Pibindia is worth an estimated $5,000–$9,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Government Official
| Metric | Pibindia | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.02% |
| Average likes | 1,851 | 25,711 |
| Average comments | 36 | 376 |
| Posts per week | 4.04 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 15, 2026
Press Information Bureau India is a verified government official brand on Instagram, with 1.4M followers.
Press Information Bureau India posts on Instagram as @pibindia.
Press Information Bureau India has 1,422,151 followers on Instagram (1.4M) as of Jul 15, 2026.
Press Information Bureau India's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by Press Information Bureau India average 1,851 likes and 36 comments.
Press Information Bureau India posts about 4 times per week on average.
Press Information Bureau India is registered as a business account on Instagram and is verified.
Press Information Bureau India is categorized as a government official account in the InstME index, based on the profile's bio and Instagram category across 4,705 posts.
4,705
36
Posts / Week
4.04
Growth Score
2.6 / 100
Follower Ratio
118512.6×
Engagement
0.14%
Yes. Press Information Bureau India carries the blue verified badge on Instagram.
A sponsored post from Press Information Bureau India is estimated at $5,000 to $9,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
