husband to @jennycdot (w/ our 7 little souls) | Christian | American | author | Army vet | SecWar
Followers
1.2M
Following
591
Total Posts
Engagement Rate
1.63%
Avg Likes
18,012
Avg Comments
Pete Hegseth is a verified Public figure brand, with 1.2M followers on Instagram. The account has published 1,057 posts, currently around 8 posts a week. Engagement runs at 1.63%, or about 18,012 likes and 1,823 comments per post.
Petehegseth's Instagram presence spans 1,057 posts and 1.2M followers, profiling it as a Public figure account.
Petehegseth's posts draw around 18,012 likes and 1,823 comments each, close to one interaction for every 61 followers.
For roughly every 10 likes there is one comment, an unusually discussion-heavy audience.
On average, Petehegseth's video content earns 66.4K views.
Petehegseth currently publishes about 8 posts per week, more than one per day.
Petehegseth follows only 591 accounts while being followed by 1.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$6,900–$13,000
Based on 1.2M followers and a 1.63% engagement rate, a single sponsored post by Petehegseth is worth an estimated $6,900–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Public figure
| Metric | Petehegseth | Cohort median |
|---|---|---|
| Engagement rate | 1.63% | 1.02% |
| Average likes | 18,012 | 25,711 |
| Average comments | 1,823 | 376 |
| Posts per week | 8.44 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 5, 2026
Pete Hegseth is a verified public figure brand on Instagram, with 1.2M followers.
Pete Hegseth posts on Instagram as @petehegseth.
Pete Hegseth has 1,216,949 followers on Instagram (1.2M) as of Apr 5, 2026.
Pete Hegseth's engagement rate is 1.63%, calculated from average likes and comments per post relative to followers.
Posts by Pete Hegseth average 18,012 likes and 1,823 comments.
Pete Hegseth posts about 8 times per week on average.
Pete Hegseth is registered as a business account on Instagram and is verified.
Pete Hegseth is categorized as a public figure account in the InstME index, based on the profile's bio and Instagram category across 1,057 posts.
Yes. Pete Hegseth carries the blue verified badge on Instagram.
1,057
1,823
Avg Views
66,432
Posts / Week
8.44
Growth Score
32.6 / 100
Engagement
0.13%
A sponsored post from Pete Hegseth is estimated at $6,900 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
