British perfumery since 1870. Fragrance, Bath & Body, Home Scent. Curators of the olfactive imagination.
Reaching 597.2K followers on Instagram, Penhaligon's is a verified Home & DIY brand. To date Penhaligon's has posted 2,477 times, currently around 7 posts a week. Posts average 907 likes and 16 comments, an engagement rate of 0.15%.
Tracked in the InstME index, Penhaligons is a Home & DIY account with 597.2K followers and a back catalogue of 2,477 posts.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Penhaligons's 0.15% engagement rate lands in the bottom quarter (median: 0.63%).
The audience comments once per 56 likes on average, a healthy amount of conversation.
In recent weeks Penhaligons has kept to about 7 posts per week.
Estimated sponsored-post value
$2,100–$3,900
Based on 597.2K followers and a 0.15% engagement rate, a single sponsored post by Penhaligons is worth an estimated $2,100–$3,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Penhaligons | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.63% |
| Average likes | 907 | 1,415 |
| Average comments | 16 | 30 |
| Posts per week | 6.63 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Penhaligon's is a verified home & diy brand on Instagram, with 597.2K followers.
Penhaligon's posts on Instagram as @penhaligons.
Penhaligon's has 597,176 followers on Instagram (597.2K) as of Jul 10, 2026.
Penhaligon's's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Penhaligon's average 907 likes and 16 comments.
Penhaligon's posts about 7 times per week on average.
Penhaligon's is registered as a business account on Instagram and is verified.
Penhaligon's is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,477 posts.
Yes. Penhaligon's carries the blue verified badge on Instagram.
Total Posts
2,477
Avg Comments
16
Engagement
4.37%
A sponsored post from Penhaligon's is estimated at $2,100 to $3,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
