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Followers
234K
Following
500
Total Posts
Engagement Rate
0.2%
Avg Likes
404
Avg Comments
Penguin USA is a verified business account on Instagram, tracked in the InstME index with 234K followers. The account has published 2,560 posts, currently around 8 posts a week. Typical posts draw 404 likes and 67 comments, putting engagement at 0.2%.
Penguinusa is a business account on Instagram with 234K followers and 2,560 published posts.
On average, Penguinusa's posts earn 404 likes and 67 comments, about one interaction per 497 followers.
The comment-to-like ratio works out to one comment per 6 likes, pointing to an unusually discussion-heavy audience.
Penguinusa's output runs to about 8 posts per week, more than one per day.
With 234K followers but only 500 accounts followed back, Penguinusa shows the ratio of a well-established account.
Estimated sponsored-post value
$820–$1,500
Based on 234K followers and a 0.2% engagement rate, a single sponsored post by Penguinusa is worth an estimated $820–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Penguinusa | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.25% |
| Average likes | 404 | 2,985 |
| Average comments | 67 | 73 |
| Posts per week | 8.33 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Penguin USA is a verified Instagram brand on Instagram, with 234K followers.
Penguin USA posts on Instagram as @penguinusa.
Penguin USA has 233,987 followers on Instagram (234K) as of Jul 9, 2026.
Penguin USA's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers.
Posts by Penguin USA average 404 likes and 67 comments.
Penguin USA posts about 8 times per week on average.
Penguin USA is registered as a business account on Instagram and is verified.
Yes. Penguin USA carries the blue verified badge on Instagram.
A sponsored post from Penguin USA is estimated at $820 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,560
67
Posts / Week
8.33
Growth Score
4 / 100
Follower Ratio
468.0×
Engagement
0.18%