Making, reading and talking about great books 📚
Outreach This Creator For FreePenguin Books NZ is a business account based in New Zealand, with 24K followers on Instagram. Penguin Books NZ has shared 1,914 posts to date, currently around 8 posts a week. Posts average 145 likes and 6 comments, an engagement rate of 0.63%.
Penguinbooksnz operates a business account on Instagram, pairing 24K followers with 1,914 posts.
For accounts with 10K–100K followers, Penguinbooksnz's 0.63% engagement rate reads as in the top 29% in the InstME index.
For roughly every 25 likes there is one comment, a healthy amount of conversation.
Penguinbooksnz's recent cadence works out to about 8 posts per week, more than one per day.
InstME's checks rate Penguinbooksnz's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$84–$160
Based on 24K followers and a 0.63% engagement rate, a single sponsored post by Penguinbooksnz is worth an estimated $84–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Penguinbooksnz | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 1.45% |
| Average likes | 145 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 7.57 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Penguinbooksnz | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 1.59% |
| Average likes | 145 | 372 |
| Average comments | 6 | 16 |
| Posts per week | 7.57 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
Penguin Books NZ is a Instagram brand based in New Zealand on Instagram, with 24K followers.
Penguin Books NZ posts on Instagram as @penguinbooksnz.
Penguin Books NZ has 24,048 followers on Instagram (24K) as of Aug 11, 2026.
Penguin Books NZ's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers.
Posts by Penguin Books NZ average 145 likes and 6 comments.
Penguin Books NZ posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 5% of Penguin Books NZ's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Penguin Books NZ is registered as a business account on Instagram.
Penguin Books NZ's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,914
Avg Comments
6
Engagement
0.14%
A sponsored post from Penguin Books NZ is estimated at $84 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
