Penfolds has been making remarkable wines since 1844. Share using #Penfolds. For legal drinking age only. Enjoy responsibly.
Penfolds Wines is a verified business account on Instagram, tracked in the InstME index with 108K followers. The account has published 2,091 posts, currently around 3 posts a week. Engagement runs at 0.16%, or about 172 likes and 2 comments per post.
Counting 108K followers and 2,091 posts, Penfolds sits in the InstME index as a business account.
A 0.16% engagement rate leaves Penfolds in the bottom 14% compared with accounts with 100K–1M followers.
One comment lands for every 103 likes, which reads as an audience that mostly engages through likes.
Posting frequency for Penfolds sits at about 3 posts per week.
Penfolds comes in at 88/100 for audience quality, with 10% of followers estimated low-quality or inactive, a strong signal of genuine reach.
With 108K followers but only 413 accounts followed back, Penfolds shows the ratio of a well-established account.
Estimated sponsored-post value
$380–$700
Based on 108K followers and a 0.16% engagement rate, a single sponsored post by Penfolds is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Penfolds | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.25% |
| Average likes | 172 | 2,985 |
| Average comments | 2 | 73 |
| Posts per week | 2.98 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Penfolds Wines is a verified Instagram brand on Instagram, with 108K followers.
Penfolds Wines posts on Instagram as @penfolds.
Penfolds Wines has 107,952 followers on Instagram (108K) as of Jul 12, 2026.
Penfolds Wines's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by Penfolds Wines average 172 likes and 2 comments.
Penfolds Wines posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of Penfolds Wines's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Penfolds Wines is registered as a business account on Instagram and is verified.
Yes. Penfolds Wines carries the blue verified badge on Instagram.
Avg Comments
2
322.9K
Engagement
6.23%
A sponsored post from Penfolds Wines is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
