Penfolds has been making remarkable wines since 1844. Share using #Penfolds. For legal drinking age only. Enjoy responsibly.
linktr.ee/penfoldsofficialFollowers
108K
Following
413
Total Posts
Engagement Rate
0.16%
Avg Likes
172
Avg Comments
Penfolds has built an audience of 108K followers on Instagram over 2,091 posts as a business account.
Penfolds's 0.16% engagement rate ranks in the bottom 14% among accounts with 100K–1M followers in the InstME index.
The comment-to-like ratio works out to one comment per 103 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 3 posts per week.
Audience-quality analysis puts Penfolds at 88/100; roughly 10% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 413 others against 108K followers — a ratio typical of established creators and brands.
| Metric | Penfolds | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 1.31% |
| Average likes | 172 | 3,232 |
| Average comments | 2 | 79 |
| Posts per week | 2.98 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 12, 2026
Penfolds has 107,952 followers on Instagram (108K) as of Jul 12, 2026.
Penfolds's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers.
Posts by Penfolds average 172 likes and 2 comments.
Penfolds posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 10% of Penfolds's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Penfolds is registered as a business account on Instagram and is verified.
2,091
2
Avg Views
0
Posts / Week
2.98
Growth Score
3.2 / 100
322.5K
Engagement
19.39%
