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Payne Durham is a verified Fitness creator on Instagram, tracked in the InstME index with 15.2K followers. To date Payne Durham has posted 31 times, currently less than one post a week. Typical posts draw 2,539 likes and 67 comments, putting engagement at 17.15%.
As a Fitness account, Payne_durham reaches 15.2K followers on Instagram across 31 published posts.
Among 6,024 Fitness accounts with 10K–100K followers in the InstME index, Payne_durham's 17.15% engagement rate comes in in the top quarter (median: 2.04%).
One comment lands for every 38 likes, which reads as a healthy amount of conversation.
Payne_durham maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$210–$400
Based on 15.2K followers and a 17.15% engagement rate, a single sponsored post by Payne_durham is worth an estimated $210–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Payne_durham | Cohort median |
|---|---|---|
| Engagement rate | 17.15% | 2.04% |
| Average likes | 2,539 | 523 |
| Average comments | 67 | 23 |
| Posts per week | 0.16 | 0.28 |
Median values from 6,024 Fitness accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Payne Durham is a verified fitness creator on Instagram, with 15.2K followers.
Payne Durham posts on Instagram as @payne_durham.
Payne Durham has 15,199 followers on Instagram (15.2K) as of Jul 11, 2026.
Payne Durham's engagement rate is 17.15%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.04%) for Fitness accounts with 10K–100K followers in the InstME index.
Posts by Payne Durham average 2,539 likes and 67 comments.
Payne Durham posts less than once a week on average.
Payne Durham is registered as a creator account on Instagram and is verified.
Payne Durham is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 31 posts.
Yes. Payne Durham carries the blue verified badge on Instagram.
Avg Comments
67
Engagement
6.74%
A sponsored post from Payne Durham is estimated at $210 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.