On Instagram, PAW Patrol is a verified Entertainment brand with an audience of 359.6K. To date PAW Patrol has posted 2,084 times, currently around 3 posts a week. Typical posts draw 20,996 likes and 317 comments, putting engagement at 5.93%.
On Instagram, Pawpatrol runs an Entertainment account that has published 2,084 posts and gathered 359.6K followers.
Among accounts with 100K–1M followers, Pawpatrol's 5.93% engagement rate sits in the top 17%.
The like-to-comment split is roughly 66 to one, indicating an audience that mostly engages through likes.
Pawpatrol currently publishes about 3 posts per week.
InstME's checks rate Pawpatrol's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Pawpatrol follows only 619 accounts while being followed by 359.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,000–$9,300
Based on 359.6K followers and a 5.93% engagement rate, a single sponsored post by Pawpatrol is worth an estimated $5,000–$9,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Entertainment
| Metric | Pawpatrol | Cohort median |
|---|---|---|
| Engagement rate | 5.93% | 1.25% |
| Average likes | 20,996 | 2,985 |
| Average comments | 317 | 73 |
| Posts per week | 2.8 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 10, 2026
PAW Patrol is a verified entertainment brand on Instagram, with 359.6K followers.
PAW Patrol posts on Instagram as @pawpatrol.
PAW Patrol has 359,556 followers on Instagram (359.6K) as of Jul 10, 2026.
PAW Patrol's engagement rate is 5.93%, calculated from average likes and comments per post relative to followers.
Posts by PAW Patrol average 20,996 likes and 317 comments.
PAW Patrol posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of PAW Patrol's followers are low-quality or inactive, giving an audience-quality score of 100/100.
PAW Patrol is registered as a business account on Instagram and is verified.
Total Posts
2,084
Avg Comments
317
Engagement
1.23%
PAW Patrol is categorized as an entertainment account in the InstME index, based on the profile's bio and Instagram category across 2,084 posts.
Yes. PAW Patrol carries the blue verified badge on Instagram.
A sponsored post from PAW Patrol is estimated at $5,000 to $9,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
