Ready for action 🐾 PAW Patrol: The Dino Movie in theaters Aug 14 #PAWPatrol
On Instagram, PAW Patrol is a verified business account with an audience of 359.6K. To date PAW Patrol has posted 2,084 times, currently around 3 posts a week. Typical posts draw 20,996 likes and 317 comments, putting engagement at 5.93%.
On Instagram, Pawpatrol runs a business account that has published 2,084 posts and gathered 359.6K followers.
Among accounts with 100K–1M followers, Pawpatrol's 5.93% engagement rate sits in the top 17%.
The like-to-comment split is roughly 66 to one, indicating an audience that mostly engages through likes.
Pawpatrol currently publishes about 3 posts per week.
InstME's checks rate Pawpatrol's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Pawpatrol follows only 619 accounts while being followed by 359.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$5,000–$9,300
Based on 359.6K followers and a 5.93% engagement rate, a single sponsored post by Pawpatrol is worth an estimated $5,000–$9,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Pawpatrol | Cohort median |
|---|---|---|
| Engagement rate | 5.93% | 1.25% |
| Average likes | 20,996 | 2,985 |
| Average comments | 317 | 73 |
| Posts per week | 2.8 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
PAW Patrol is a verified Instagram brand on Instagram, with 359.6K followers.
PAW Patrol posts on Instagram as @pawpatrol.
PAW Patrol has 359,556 followers on Instagram (359.6K) as of Jul 10, 2026.
PAW Patrol's engagement rate is 5.93%, calculated from average likes and comments per post relative to followers.
Posts by PAW Patrol average 20,996 likes and 317 comments.
PAW Patrol posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of PAW Patrol's followers are low-quality or inactive, giving an audience-quality score of 100/100.
PAW Patrol is registered as a business account on Instagram and is verified.
Yes. PAW Patrol carries the blue verified badge on Instagram.
Avg Comments
317
Engagement
0.13%
A sponsored post from PAW Patrol is estimated at $5,000 to $9,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
