Editor in Chief do @page9br no @braziljournal , devota da Virgem de Guadalupe, louca for Lola & Lottie, love dragees e The Weeknd, @voguebrasil alumni
Outreach This Creator For FreeOn Instagram, Paula Merlo is a Personal blog creator with an audience of 73.6K. To date Paula Merlo has posted 1,592 times, currently less than one post a week. Typical posts draw 1,344 likes and 75 comments, putting engagement at 1.93%.
On Instagram, Paulimerlo runs a Personal blog account that has published 1,592 posts and gathered 73.6K followers.
A typical post by Paulimerlo collects about 1,344 likes and 75 comments, roughly one interaction for every 52 followers.
Followers leave about one comment for every 18 likes, an unusually discussion-heavy audience.
Paulimerlo keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$500β$920
Based on 73.6K followers and a 1.93% engagement rate, a single sponsored post by Paulimerlo is worth an estimated $500β$920. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Personal blog
| Metric | Paulimerlo | Cohort median |
|---|---|---|
| Engagement rate | 1.93% | 1.45% |
| Average likes | 1,344 | 339 |
| Average comments | 75 | 18 |
| Posts per week | 0.42 | 0.52 |
Median values from 146,020 accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 19, 2026
Paula Merlo is a personal blog creator on Instagram, with 73.6K followers.
Paula Merlo posts on Instagram as @paulimerlo.
Paula Merlo has 73,626 followers on Instagram (73.6K) as of Sep 19, 2026.
Paula Merlo's engagement rate is 1.93%, calculated from average likes and comments per post relative to followers.
Posts by Paula Merlo average 1,344 likes and 75 comments.
Paula Merlo posts less than once a week on average.
Paula Merlo is registered as a creator account on Instagram.
Paula Merlo is categorized as a personal blog account in the InstME index, based on the profile's bio and Instagram category across 1,592 posts.
A sponsored post from Paula Merlo is estimated at $500 to $920. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
75
Engagement
6.66%
