Home of the #link800, #alienbees, #celestial500, #einstein640, #digibee, and #whitelightning #strobes. Tag us to be featured!
Followers
63.7K
Following
6.5K
Total Posts
Engagement Rate
0.55%
Avg Likes
344
Avg Comments
Paul C. Buff, Inc. is a Home & DIY brand based in United States, with 63.7K followers on Instagram. To date Paul C. Buff, Inc. has posted 2,360 times, currently less than one post a week. Engagement runs at 0.55%, or about 344 likes and 7 comments per post.
Paulcbuffinc's Instagram presence spans 2,360 posts and 63.7K followers, profiling it as a Home & DIY account.
For Home & DIY accounts with 10K–100K followers, Paulcbuffinc's 0.55% engagement rate is below the median of 0.75%, a read from 1,345 accounts in the InstME index.
The audience comments once per 53 likes on average, a healthy amount of conversation.
Paulcbuffinc currently publishes less than one post per week.
InstME's checks rate Paulcbuffinc's audience 82/100, flagging roughly 15% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$220–$410
Based on 63.7K followers and a 0.55% engagement rate, a single sponsored post by Paulcbuffinc is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Paulcbuffinc | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.75% |
| Average likes | 344 | 200 |
| Average comments | 7 | 9 |
| Posts per week | 0.07 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Paulcbuffinc | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.55% |
| Average likes | 344 | 132 |
| Average comments | 7 | 7 |
| Posts per week | 0.07 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Paul C. Buff, Inc. is a home & diy brand based in United States on Instagram, with 63.7K followers.
Paul C. Buff, Inc. posts on Instagram as @paulcbuffinc.
Paul C. Buff, Inc. has 63,695 followers on Instagram (63.7K) as of Jul 16, 2026.
Paul C. Buff, Inc.'s engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Paul C. Buff, Inc. average 344 likes and 7 comments.
Paul C. Buff, Inc. posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of Paul C. Buff, Inc.'s followers are low-quality or inactive, giving an audience-quality score of 82/100.
Paul C. Buff, Inc. is registered as a business account on Instagram.
2,360
7
Posts / Week
0.07
Growth Score
11 / 100
ER Rank
30th
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
172.3K
Engagement
0.54%
Paul C. Buff, Inc. is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,360 posts.
Paul C. Buff, Inc.'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Paul C. Buff, Inc. is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
